Customer communication management with postal letters

Customer Communication Management (CCM) covers the planning, creation and delivery of customer communications across multiple channels. Organisations use CCM to deliver notifications, invoices and other documents to recipients through both digital and physical channels. Pingen enables existing CCM solutions to incorporate postal mail as an additional communication channel, with letters produced locally and delivered by Deutsche Post.

Postal mail can be sent directly from existing CCM solutions through interfaces and automated workflows. Documents are transferred digitally from the CCM solution to a print and mail provider. Pingen provides an API as well as a range of integrations, such as the Email-Letter integration. Pingen then handles the physical process – from printing and inserting to handover to Deutsche Post.

Customer Communication Management (CCM) can be used to create and send a wide range of business documents. These include invoices, account statements, payment reminders, contractual documents, personalised marketing communications and important customer information. With Pingen, these documents can be sent as physical letters via Deutsche Post as part of existing CCM workflows.

For postal mail within Germany, businesses can choose the postal product based on the type of communication and required delivery speed. Letters are printed locally and then handed over to Deutsche Post for delivery. With Standardbrief and Einschreiben Einwurf, delivery within Germany is possible as early as the next business day, while Economy usually takes 2–3 business days.

Pingen can be integrated with existing CCM solutions through a range of interfaces. A REST API is available for custom and fully automated workflows, while integrations such as Zapier, n8n and the Email-Letter integration require little development effort. This makes it easy to extend existing CCM solutions with physical mail as an additional communication channel.